The Palms Resort

The Palms Resort wanted a web design refresh and content update. The clients main focus was to have the site look and feel like Jamaica, I spent extensive time designing the site to have it meet the clients needs and expectations.

Role: Complete site build, Developer, Designer, SEO

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Invisalign Teen™

The new Invisalign Teen™ wanted to connect with teen myspace users and engage the users with their product.
The goal of Invisalign was to the message out about the new Invisalign Teen™ system, it straightens your teeth with custom-made clear aligners that are comfortable and practically invisible. It was developed with leading orthodontists. And it works – one million patients worldwide have made Invisalign their clear choice. See, lots of good reasons to smile.

Role: Lead Front-End Developer

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STAR TREK

My goal was to design and develop a succesful brand community. The client wanted to re-build the existing Brand Community offering for Star Trek in anticipation of the theatrical release of the film. To get users to identify the brand as a young, hip and cool STAR TREK with a strong action packed storyline and compelling characters.

Role: Lead Front-End Developer, Designer

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Terminator Salvation

The main goal was to drive general awareness to the movie as well as the overall theme of the film. Users interacted with a variety of features on this Brand Community. The community featured the film In-Theater date, film branding, and an HD trailer.
"Terminator Salvation" is set in post-apocalyptic 2018, where John Connor (Christian Bale) is the man fated to lead the human resistance against Skynet and its army of Terminators.

Role: Lead Front-End Developer

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Weight Watchers

Launched the Stop Dieting, Start living promotion. This WW campaign featured Faint Starlite who is their new spokesperson for the community. They want to get users to interact with her questions and post forums.
The goal of this campaign was to allow users to watch videos of the new campaign Stop Dieting, Start Living. In addition, they introduced Faint Starlite as their spokesperson on the community. Faint asks a question each week via video blog and allow MS users to respond with their answers. With weekly updates to this community it requires are great amount of attention and detail.

Role: Lead Front-End Developer

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Disneynature EARTH

Disneynature Earth Campaign needed updates daily to HD videos and links. The main objective of the Disney Earth community was to create general awareness for the release of the film. The community offered users an HD Trailer and information on a major promotion where you buy a movie ticket and a tree is planted in your name.

Role: Lead Front-End Developer

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Toyota Music

The Toyota Music and Myspace joint venture launch was based on the new Myspace Music features that Toyota was the sponsor for in 2008. Several custom made components for Toyota including; date widget of shows, featured artists bio and music. I developed the community for Toyota Music, it which it would release a new car every other week with a new song to download. The client wanted to be able to have the previous week cars still be availbe to users when a new car was released. This was a huge team effort every week to successfully meet the clients weekly deadlines. I mananged the project and worked with several key developers at Myspace for this campaign to be successful.

Role: Lead Front-End Developer

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17 Again

This movie is a comedy based off the thought "What would you do if you got a second shot at life?". Class of 1989, Mike O'Donnell is a star on his high school basketball court with a college scout in the stands and a bright future in his grasp. But instead, he decides to throw it all away to share his life with his girlfriend Scarlett and the baby he just learned they are expecting. Almost 20 years later, Mike's glory days are decidedly behind him.

Role: Lead Front-End Developer

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Crank2

High Voltage is the follow-up to Crank's electrifying success, keeping alive Hitman Chev Chelios (Jason Statham) as he launches himself on an electrifying chase through Los Angeles in pursuit of the Chinese mobster who has stolen his nearly indestructible heart.

Role: Lead Front-End Developer

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Dodge Challenger

The goal was to promote the upcoming Dodge car release for the "Challenger" to target the audience into downloading photos and watching video clips that spark conversation and excitement.

Role: Lead Front-End Developer

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ESPN X Games

The X Games is an annual event with a focus on extreme action sports. The Winter X Games are held in January or February(usually in January) and the Summer X Games are usually held in August, both in the United States. Participants compete to win bronze, silver and gold medals, and prize money. The competition often features new tricks such as Tony Hawk's 900 in skateboarding and Travis Pastrana double backflip in Motocross.

Role: Lead Front-End Developer

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Herbal RBD

Herbal Essences teamed up with RBD to begin a special promotion to gain consumer attention. To establish common ground between young Hispanic female consumers and the Herbal Essences brand, the Agency immersed themselves in this world. It wasn’t enough to just use RBD in name – the Agency involved the band in the Herbal Essences promotion and used the right channels to show the consumers that they understood the hype.

Role: Lead Front-End Developer

To see a full view of this project click here. This microsite wanted a second page to swap content when a button was excuted, To see this click here.

I Love You Man!

“I Love You, Man” in an untraditional romantic comedy. The objective was to appeal to the young male movie going audience as well as to the general comedy lover.With the concept of male friendships at the heart, the campaign utilizes advertorials to create an emotional connection with the user and foster engagement.

Role: Lead Front-End Developer

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Maidenform

Despite being an industry leader in product design and innovation, Maidenform, in the market is seen as “my mother’s or grandmother’s brand”. While no ill feelings exist for the brand, it has become irrelevant to the young consumer in the wake of Victoria’s Secret, etc. and their sexier positioning. To re-energize the brand, Maidenform has developed the “New Woman” position. She is smart, capable, confident and doesn’t need a man or society to tell her what she knows is right.
A new brand campaign, targeting this 18-30 year old audience launched in March/April ’08 using the tagline “This Feels Right.” MySpace elements will be used to target the demographic in a less traditional way, exposing them to the new branding effort and working to build empathy with a younger audience. Women of Myspace are invited to let Maidenform and the world know exactly what they think the line “This Feels Right” means to them. Through community banners and links on friend’s sites women are invited to upload an original photo defining the Maidenform tagline for a chance to earn a contract to shoot a portion of the ’09 Maidenform advertising campaign.

Role: Lead Front-End Developer

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Sidekick

The main objective was to build anticipation and promote the new sidekicks as they were released. The MySpace audience interacted with the sidekick community. With many features such as live streaming HD concerts, live comment ticker (while HD video were streaming live), montly updates and redesigns, Sidekick community offers contant feed of media to their users.

Role: Lead Front-End Developer

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Snapple Antioxidant Water

The objective was to promote the Snapple Antioxidant Water and provide users a place to get together with their friends to watch and talk about the latest and greatest Snapple Antioxidant Water commercials and favorite drinks.

Role: Lead Front-End Developer

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The Proposal

The objective of "The Proposal" was to build anticipation of the theatrical release of the film. I designed modules to go with the Married on myspace campaign. Combined with the "Married on Myspace" Sponsorship, these two communities worked together to build followers. They wanted the ability to post up their trailer, wallpapers and icons, and any other relevant content to fans and users alike. Significant brand integration driving back and forth to the Married on Myspace community. Goal was to effectively drive and compel users to see The Proposal. Number of downloads, trailer views, interaction with brand community elements.

Role: Lead Front-End Developer

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Tropic Thunder DVD

The objective of Tropic Thunder DVD community was to build anticipation of the theatrical release of the DVD.

Role: Lead Front-End Developer

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TWILIGHT

The objective of Twilight community was to build anticipation of the theatrical release of the film. The community engaged fans online by offering new applications to interact with on MySpace, and the opportunity to bring Twilight movie to their schools.
TWILIGHT is an action-packed, modern-day love story between a teenage girl and a vampire. More information coming soon.

Role: Lead Front-End Developer

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The Unborn

The objective of The Unborn brand community was to drive general awareness to the movie as well as the overall theme of the film. Users interacted with a variety of features on The Unborn community. The community features the film In-Theater date, film branding, and an HD trailer. offering users downloads (desktop wallpapers & IM Icons), and images from the movie in a picture slideshow.

Role: Lead Front-End Developer

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Wide Eye Liquor

This project is intended for users 21 and over and required a Javascript function to check if users were logged in, if they were logged in and above 21 they automatically were taken to the profile, if users were not logged in they were required to verify their age. The objective was to bring awareness to the new beverage and to engage users in the community with comments and photos.

Role: Lead Front-End Developer

This is what the age gate looked like click here

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Armani Exchange

The objective was to build awareness and create a buzz for the upcoming season of clothing establishing fresh and appealing branding to recruit new friends and re-engage existing buyers.

Role: Lead Front-End Developer

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H&M

H&M refreshed their content to reflect new product launches and the new designer season. H&M's goal is not only to keep the page updated with relevant content so that their friends will continuously return to their MySpace community, but also have their friends invite new friends to join.

Role: Lead Front-End Developer

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Adidas Soccer

Goal of this community is to increase user interaction with profile. Users will enter the refreshed adidas soccer community and the first module will let users build a custom flash avatar. The flash avatar will have a “taunt” functionality where users can grab “taunt” codes from the main community, and they’ll be able to use these codes on user profiles that have the adidas flash avatar. Next, users will see a MySpace blog that will give them information on adidas soccer players, tips, and answers to the most frequently asked questions on the community. The last section of the profile will include a MySpaceTV player with thumbnails for additional videos.

Role: Lead Front-End Developer

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Lost DVD

The main objective of The Lost Season 4 DVD Campaign is to drive general awareness to the In Stores DVD Date. User Experience: Users will interact with many features on the Lost Season 4 Brand Community. We’ll have DVD box art displaying all the Bonus Features on the DVD. Also, we’ll have updated bonus video spots from Season 4.

Role: Lead Front-End Developer

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Marines

Marines launched their community November 2, 2007. Goal is to ultimately learn more about the Marine Corp., drive traffic to marinecorp.com and get users to complete “The Pledge.”

Role: Lead Front-End Developer

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Best Buy

This is a mock I created for Best Buy in the holiday season.

Role: Designer

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Betty Crocker

Betty Crocker requested a series of mocks that was to be related to each or our seasons coupled with their products.

Role: Designer

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Caress

This is a mock that I created for Caress.

Role: Designer

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Dove

This is a mock that I created for Dove.

Role: Designer

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Ford Super Models

I was asked to redesign the profile to help the campaign become more successful. This was my mock that was sold to Ford Super Models which they used for an entire year. I developed this profile with weekly updates and managed the development part of the campaign for almost 2 years with new videos, widget updates, photogallery and model contests.


Role: Lead Front-End Developer, Designer

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Johnson&Johnson's

This is a mock that I created for Johnson&Johnson. I had to make several custom mocks for widgest to engage the users.

Role: Designer

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Samsung

This is a mock that I created for Samsung.

Role: Designer

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Shredded Wheat

This is a mock that I created for Shredded Wheat.

Role: Designer

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Street Kings

This is a mock that I created for Street Kings.

Role: Designer

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Yoplait

This is a mock that I created for Yoplait.

Role: Designer

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