.cayla {Services}

"Working with Cayla was a good experience, for three months we communicated over the Internet and by phone, that worked better than being in front of someone everyday......she knows her stuff, I will always call Cayla".
- John Nelson,The Palms Resort, Negril Jamaica

Web Development

Among web professionals, "web development" usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.

Development Philosophy

"Website Development" refers to every non-design portion of creating websites, including programming ("coding") and writing markup. Web development can vary from developing the most minimal single page of plain, static text to the most intricate and dynamic web-based internet applications or social networking sites.

My website development procedures and standards give me confidence to promise every client that their websites are programmed to load as fast as possible, be compatible across the widest range of web browsers and operating systems for any potential user and be as optimized for search engines.

When I develop a website I also check the outcome in every computer configuration; Windows, Mac OS, Linux - Internet Explorer 6.0 and 7.0, Firefox 2 & 3, Safari, Opera, and now Chrome to ensure that any user that views your website will see the same thing as someone else who is on a different machine or using a different browser.

Development Services

I am certain to provide a wide range of the quickest, most practical, compatible, consistent, and search engine friendly website development performance as possible - with a primary focus on the greater Los Angeles area I also work internationally.

Development techniques include (X)HTML, CSS, JavaScript, AJAX, PHP, MySQL and Flash. I can handle virtually anything related to static website elements including the appearance of a website, dynamically generated server-side websites, client-side dynamic websites, interactive "Web 2.0" style functionality.

The way a website is programmed or “coded” is vital to a web site's recognition, function and operation. Technologies and programming used to develop a website in the end determine how visible the website is on search engines, how the website will appear and function each range of computer, how fast the website will function, how much time and money the website will take to update, and how well it will operates overall.

Development Procedure

A very important step in the beginning is the thought and planning of the programming of a website, once a approved proposal has been agreed I begin creating the website.

Every line of programming in the websites I develop is hand written by me to ensure that it functions and appears as intended; in the most cross-compatible way possible and is at the highest standards.

Several considerations go into helping me make a decision on technologies to be utilized for any given website. This will help be base which features or functions the website have to perform the necessary actions to accomplish the end goal.

I may utilize everything from HTML and CSS to a complete range of HTML,CSS, JavaSript,AJAX, PHP,MySQL,Flash technologies depending on the need of the client. Of course, clients sometimes have their own suggestions for certain technologies. However, I have learned that clients often request a technology (especially Flash) due to their associations with it rather than its actual capabilities, benefits, or applicability. In any case, after consulting with clients regarding their website plans and goals, I will ensure that the technology best suited for its purpose is used.

Website Development Workflow 2.0

  • Defining the Core Process:discovery, planning, and clarification
  • Developing site structure: content-view, site-view, and page-view
  • Visual design and testing: creating, confirming, and handing off
  • Production and QA: prepping, building, and testing
  • Launch and beyond: delivery, launch, and maintenance

Website Design

Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers. Web design is a kind of graphic design intended for development and styling of objects of the Internet's information environment to provide them with high-end consumer features and aesthetic qualities.

Website Design Philosophy

I am delighted to offer you the most comprehensive professional web site designs at affordable prices that fulfill your all business requirements and necessities. I have the expertise and experience to offer custom website design for corporate, small business and other organizations.

I don’t only design, but I have the knowledge and capability to provide you with complete web development prerequisites including UI layout design, html programming, SEO and using latest industry standards and technology today.

Professional Website design is an essential activity that any organization needs to expand enthusiasm and embark on to the. I provide my services at affordable prices and if you are looking for a professional website design then you’ve come to the right place.

Website Design Services

My website design services include innovative website designs, website redesigns for existing websites, in addition to supporting graphics and animation.

A website is the first presentation many potential customers or clients will have to your company or business, so it's crucial that the right message is getting put up. Research shows that the average user actually spends only four seconds determining whether the website or web page they landed on is right for their needs or not.

Web sites have evolved into genres, each with customizable content and audiences. By me choosing the right pattern group will allow the best experience to your customers. This can be as simple as, minimizing the number of steps required to complete a task (example: creating a form). Removing unnecessary and potentially confusing links and content from each page, while reinforcing the brand to maintain a sense of place. Using float windows to provide extra information without leading people out of the process funnel. Using high-visibility action buttons to make it clear how to proceed to the next step. Letting customers skip steps that may be unnecessary. Prevent errors where possible, and provide error messages whenever errors do occur.

By creating a pattern uniquely based off the client needs you have a better chance at keeping a user on your website. A website should harmonize rather than oppose the thoughts of a business. Branding and Corporate Identity, promotional materials are also vital to helping establish a brand and to build customers and client interests.

Website Design Procedure

My website designing process comprises of some systematic procedures.

  1. Identify the target audiences for your website and comparing to your competitors.
  2. Develop a persona
  3. Conduct usability studies based on user patterns that have been studied
  4. Survey the nature of your business,clients and competitors.
  5. Define the structure of the website being developed.

Once I have client approval on the initial design concept of the website, I continue designing and developing the website – at this stage I will be executing page content, forms, database integration or any other desired website functionality. My clients have the opportunity to review the entire design process as I develop and design their site.

Only once the client is satisfied with the entire appearance of the design will I upload the website to the client's domain, making it "live" for the World Wide Web to see. Not only designing, I also redesign

I offer effective solutions towards revamping a web site that may currently be successful. Certainly there are times when we feel our content is still valuable but the way we are communicating our idea can be effectively improved by just rethinking the design, layout, and target audience.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence. -defined in wikipedia

SEO Philosophy

The truth about SEO is that there are no secrets or guaranteed solutions when it comes to Search Engine Optimization. There are methods and practices but there are no guarantees! Search Engine Optimization is much more of an art than a science of studying and getting results and changing things were they are needed. When it comes to SEO you need both creative and SEO knowledge to optimize your website for the search engines. If you were told by an SEO firm that they could promise you a ranking for a keyword, the keyword either is never been searched and therefore has no competition or they flat lied to you.

SEO Services

Breaking down SEO into categories is the best way for customers to determine which package is the most valuable for them. Each package will contain certain steps to ensure the highest page ranking and other packages will not contain paid submissions. Please contact me for further information. Following services provided:

  1. Site and Competition Analysis & Keyword Strategy
  2. Updating and continued maintenance of your METAs
  3. Updating and continued maintenance of your Alt Text
  4. Submission to relevant vertical and horizontal directories
  5. Yahoo Business Directory paid submission
  6. Monthly ranking reporting
  7. Google Analytics registration
  8. Google Analytics reporting
  9. Creation, and submission of Google Site Map
  10. Press Release authoring and distribution (1 per month)
  11. Incoming Linking Strategy
  12. Professional Adwords PPC campaign creation, monitoring and reporting

SEO Procedure

Search Engine Optimization by definition is simply making your site more relevant for a keyword than your competitors. There are three distinct ways that a search engine determines whether your site is relevant for any given keyword/key phrase.

Search Engines value the content on your site. The most important part of good rankings is rich content. This means good, keyword-rich text on your site. It makes sense that a search engine (essentially a machine) would use text to determine which site is relevant for which keyword.

The number one reason why sites do not have good ranking is insufficient content. The first step is identifying keywords based on frequency of use and applicability. Once you have identified your core keyword menu it is time to put these keywords into your content and meta tags. One of the most crucial parts to SEO is to make your site content rich and keyword-focused without making the site incoherent.

Linking strategy is the next important step. Search Engines value not only what sites link to yours but also how relevant they are to your industry and desired keywords and what the actual "text" is that links to your site. Often people go with companies promising thousands of links to improve search engine rankings; however, search engines don't add relevance if you have thousands of unrelated incoming links to your site.

The final step is submissions. This is perhaps the easiest step. Make sure that your site is submitted to all the major search engines. Most search engines are free to submit to, with few exceptions. For guaranteed submission, Yahoo offers a directory submission. Google site indexing can be sped up by creating a Google sitemap.

Branding & Corporate Identity

Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies". It is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

Branding Philosophy

A brand which is widely known in the marketplace acquires brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise. One goal in brand recognition is the identification of a brand without the name of the company present. For example, Disney has been successful at branding with their particular script font (originally created for Walt Disney's "signature" logo), which it used in the logo for go.com.

Consumers may look on branding as an important value added aspect of products or services, as it often serves to denote a certain attractive quality or characteristic. From the perspective of brand owners, branded products or services also command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic, store-branded product), people may often select the more expensive branded product on the basis of the quality of the brand or the reputation of the brand owner.

Your brand is the most valuable asset of your company. It is the driving force behind your business. In order to plan and implement a brand strategy, the current state of your business must first be analyzed to uncover your needs and issues that are unique to you and your industry. It’s only by gaining this understanding, and comparing it with your vision, that the brand strategy can be revealed.

Branding Services

Good corporate branding can also enhance budgetary efficiency. With product development costs becoming ever higher and product life cycles shorter, it’s important for companies to recoup costs however they can without sacrificing quality or service. With creativity, a strong corporate brand can do the work of many expensive product-marketing campaigns.

  1. Business Card Design
  2. Letterhead Design and Envelope Design
  3. Professional Logo Design Kit / Corporate Identity Package
  4. Marketing Materials Fliers, Brochures

Branding Procedure

Focus On Relevance Over Differentiation. Differentiation is important to product companies. Most brand models (and business schools) argue the need to differentiate. But it is a rare service brand that can stake the claim to categorical differentiation. Let's face it, many service firms offer similar services. As such, it is difficult to own a unique market position. So forget about those product oriented, one-word descriptions.

Instead of attempting to be amazingly different from the rest, focus on being relevant. Specifically, relevance as it pertains to the client. The ideal service brand merges the needs, wants, and desires of the client with the character and values of the company.

© 2010 Cayla Torgerson. All Rights Reserved.